Killer Business Mistakes

Mistake 7 - Fail to work out how to make money from your business

Fail to work out how to make money from it, instead be sidetracked by the technical excellence of your service or product!

Tip 9

Make sure you have a clear idea that your product or service really meets a market need.

How? 

Start by listening to the people you think will buy your product. Ask what they want from it. Remember people buy benefits not features - so don't say "available in two sizes" but do say "with a choice of two sizes we have the right one for your application".

And check those great features - often expensive - ask yourself if it would sell without them? If it will, then don't include them NOW, plan to introduce them later when there is a demand for them.

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